© 2009 Copyright Saem Lee
Friendly New Cross Gate photo 1

It was beginning with my interest in the local area where I live.
Some unfriendly spots around New Cross Gate, everyday landscape and everyday people, street signs and advert that we see everyday.

I developed a socially engaged approach through utilizing popular culture, photography and signage, focusing on reaching people from my immediate environment, New Cross Gate.

How Art can have a positive influence on unfriendly environment?
This project was started from New Cross Gate but also can apply to any other unfriendly area.